培训受众：营销总监；销售经理；销售代表及相关业务人员

课程大纲
课程意义：
执行力是每个公司都在积极追求的一种能力，实践表明，成功的公司都是拥有执行文化的公司，公司的成功90%在于其执行力。销售中的执行力更是企业中的重中之重。

课程大纲:
1.销售战略的实施: 执行环境及商业人格
* 理解战略，构筑执行环境
* 打造销售队伍的商业人格

2.3S执行流程——保证销售战略实施的工具
* S1——计划与责任
* S2——检查与监督
* S3——即时奖罚

3.执行团队的原则
* 销售总监的执行力——制造危机
* 销售经理的执行力——转换思维
* 销售员的执行力——执行即正确
* 客户价值执行的方向

4.销售工作中执行人才的标准
* 寻找执行型销售人才
* 执行型人才的三大标准
* 没有一个假如
* 什么是承诺
* 结果导向
* 决不放弃

5.各种执行标准
* 结果还是任务——辨识销售工作中的假象
* 底线思维

6.销售队伍的执行战略
* 销售队伍人性化与制度化的平衡
* 授权与监督
* 责任和权力的平衡
* 绝对不依赖于任何一个人

Outline:
1.Strategy execution: what and why
* Constructing execution environment
* Forging business personality

2. 3S process for the implementation of sales strategy
* S1: plan and responsibility
* S2: inspection and supervision
* S3: giving real-time reward & punishment

3.Defining characteristics of a core team
* The execution of the sales director
* The execution of the sales manager
* The execution of salespeople
* Direction of the customer value execution

4. Three standards for execution talents
* Which sales staff belong to execution talents
* 3 standards for execution talents
* No assumptions
* The meaning of commitment
* Result-oriented
* Never give up

5. Standards
* Results VS Tasks
* Bottom-line thinking

6.Execution strategy
* The balance between humanization and institutionalization
* The meaning of empowerment and supervision
* The balance between responsibility and power
* Never depend on anyone