课程大纲：
The environment of the B2B sectors is more complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry.

This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry

学员感言：
@ Very useful training and expect another in-depth training focused on specific area (analysis, planning etc).

@ The training has given me very sharp insight for market processing.

@ Practical cases: how the other companies are doing well, best practices that we can refer.